Brewery firm imitates organisations that have used 'dream jobs' to drum up publicity
If Carlsberg did jobs flagrantly created for PR purposes they would probably be the best jobs in the world. But as it is, it looks like a rival brewer has stolen its mantle. InBev UK, the company behind Budweiser in Britain, is offering one lucky person the opportunity of being a beer taster at music festivals it is sponsoring this summer.
"Why do they need someone to taste beer that has already left the brewery and is in the bottle, ready for sale?" I hear you cry. The press release explains: "The recruit will judge the beer's aroma, appearance, temperature and taste before it [Budweiser 66] is served to bands and DJs including Grooverider, Calvin Harris and the Chemical Brothers as well as general festival-goers."
Hmm ? if you're still not convinced, perhaps the fact that it comes with it a wage of �10,000 for six days' work will help to persuade you of its merits. Is this the best job in the world? It's debatable but what isn't is the fact that Budweiser is following in the footsteps of others that have used a "dream job" to drum up publicity.
Remember the �73,000-a-year job as caretaker of an idyllic Australian island? That job, billed as the world's greatest, attracted 35,000 applicants and generated more than �50m of free publicity for the Queensland tourism board.
Earlier this year, the Swedish lifestyle magazine Amelia took a leaf out of the board's book, advertising its own position as a "beach tester", once more generating headlines speculating as to whether it was the "best job ever". The job description stated: "In certain areas, receiving a full-body massage, testing drinks, snorkelling, and book reading may be required."
What will they think of next?
Source: http://www.guardian.co.uk/lifeandstyle/blog/2011/may/18/beer-tasting-job
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